Creating a compelling product video is about more than just showing the product — it’s telling its story, highlighting its benefits, and engaging your audience. The good news: you don’t need a big budget or complex gear anymore. With modern tools, you can turn ideas into high‑quality videos fast. Below is an updated list of eight tools — starting with our top pick — that help brands and creators make product videos that perform.
1. Invideo – The Complete Solution for Product Videos
This tool is built specifically for making product‑video content and handles most of the workflow in one place. According to the platform: it uses AI to write the script, generate product photos/videos, handle voice‑overs, subtitles, SFX and even AI avatars — you can make product videos “in minutes.”
Features worth noting:
- Works in 50+ languages, meaning you can scale for global audiences.
- You don’t need a camera or traditional filming setup — it generates product‑photos and videos using AI.
- Trusted by a large user base (over 25 million users in 190 countries) according to their site.
Why this is first: If your aim is to create product videos fast, efficiently and at scale — this covers all bases from ideation to final video.
2. Canva – Easy‑to‑Use for Product Video Basics
If you’re working with limited resources or already using Canva for design, its video editor is a strong choice for product videos. It offers drag‑and‑drop editing, templates, stock assets, and a user‑friendly interface.
Ideal when: you don’t need heavy AI generation, you just want to build a clean product video quickly, perhaps for social media or a landing page.
Drawback: It won’t cover the full end‑to‑end AI generation that Invideo offers (script‑to‑video etc).
Best for: Brands who already use Canva and want to stay within one ecosystem.
3. FlexClip – Simple & Budget‑Friendly Option
If your budget is tight and you need a lightweight tool to build product videos (especially short ones for social or ads), FlexClip stands out. It offers straightforward editing, templates, and subtitle support.
Why add it: Because not all video production needs full AI automation — sometimes simplicity wins, especially for quick product demos or smaller brands.
4. Pictory – Repurposing Existing Content into Product Videos
When you already have content — like blog posts, scripts, images — and you want to turn them into product‑focused videos, Pictory becomes useful. According to its coverage, it can help convert text/scripts into videos, add auto‑captions, use stock libraries.
Best when: You’re scaling content creation and you want to reuse assets rather than starting from scratch each time.
5. LTX Studio – For Advanced, Story‑Driven / Cinematic Product Videos
For brands that want to go beyond simple demo videos and make a more story‑driven, cinematic style product video, LTX Studio is worth considering. It offers deeper control over scenes, prompts, storyboards.
Important to know: This may demand more creative input and is less “plug‑and‑play” than the simpler tools. Use when you’re aiming for high production value and differentiation.
6. Google Vids – Collaboration & Enterprise‑Grade Video Creation
Although not uniquely built for product videos, Google Vids (part of Google Workspace) offers a robust video editor with AI features, templating, stock assets, good collaboration features for teams.
Why include: If you’re part of a larger team (agencies, enterprise brand) and need co‑editing, permissions, integration with workflows.
7. Movavi / Other Editing Tools – Editing‑Heavy Workflows
If your production includes raw footage, multiple clips, voice‑overs, transitions, and you want finer control rather than full automation, tools like Movavi or more traditional editors may be suitable.
Why mention: Because product video creation isn’t always fully automated—sometimes you still work with captured footage.
8. (Emerging) – Demo & Product‑Demo Specific Video Makers
There are niche tools that focus purely on product demo videos (turning static images into motion, etc). For example, one blog explains how product demo videos built from images can outperform static images for conversions.
Note: These may have fewer features than the large platforms but are worth exploring if you focus solely on demo‑video type content.
Quick Checklist
Which tool fits you best?
- Speed & simplicity: go with Invideo, Canva or FlexClip.
- Existing assets to repurpose: Pictory.
- High‑production style / storytelling: LTX Studio.
- Team collaboration or enterprise needs: Google Vids.
- Editing raw footage: Movavi / traditional editor.
- Demo‑specific need: specialized product‑demo tool from point 8.
Final Thoughts
A strong product video isn’t just about showing a product—it’s about engaging, informing, and persuading. With tools like Invideo and the others listed above, brands and creators have a spectrum of options—from fast, automated creation to high‑impact cinematic production. Choose the one that fits your workflow, budget, and brand tone, and you’ll be in a great position to make product videos that convert.
